The Performance Series

In an America hell-bent on assigning "beauty", defining "normal" and skewing power in the name of “tradition”, Mad Different celebrates the many intersecting identities that make up every one individual: fighting for justice while finding joy in what makes us the most unique.

​​Mad Different is a high-production video performance series of four acoustic concerts and accompanying interviews amplifying collective self-acceptance, featuring award-winning artist/activist Lachi in collaboration with notable co-artists, creators and thought leaders intersecting with varying Counter-Cultures.

WITH SUPPORT FROM

Shot in the Amazon’s Music Studios in Brooklyn, the video performance series consists of four Tiny-Desk-style acoustic concerts of original songs celebrating the power and voice in embracing Difference by Lachi, co-artists and a live band of award-winning female musicians.

The Releases: Alongside the release of each performance video will be an accompanying audio release through United Masters partner program, where releases receive playlisting and sync opportunities.

The Interviews: Interview discussions on the song topics are sprinkled in leading up to and in between each concert release From Thought Leaders to Influencers to Co-Artists. We discuss topics on radical self-acceptance, and navigating America Mad Different. 

The Songs

OUT OF THE DARK

Releasing October in time for Halloween, this haunting jazzy song features Lachi and trans activist Medusa, and celebrates the collective liberation of “coming out” as one’s whole self.

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A GIRL

Releasing November just before elections and with women’s issues on the ballot and airwaves, this folk song features 3 blind women including Lachi, amplifying the trials and triumphs of being a girl..

DIS EDUCATION

Releasing early December on International Disability Day, this pop piano song celebrates the pride in being an independent person with a disability while stifling misconceptions. A popular song performed at Lachi’s live shows, but has never before been released.

THAT KINDA BLACK

Releasing in January 2025 in the weeks leading up to Black History Month, this spoken word / rap tackles Lachi’s very personal journey as a black immigrant dealing with American prejudice., featuring her brother Frank Nitty.

The CAST and CREW

Art Accessibility
All performances will have live ASL, captioning, and Audio Description by an acclaimed voice, and a transcript.

Multi Media
Each performance will be hosted on YouTube/VEVO, but will be live recorded for release on all music stores as live performances and as genre-remixed tracks. An accompanying "Behind The Access" Instagram/Tik-Tok series interviewing artists and crew on their experience behind each performance will release in tandem.

CONTACT TO GET EARLY-STAGE INVOLVED
team@lachimusic.com